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Category Archives: Internet

E-Commerce Payment Options for The Real World Merchant

An e-commerce credit card processing service does for web-based merchants what a point-of-sale (POS) solution does for brick-and-mortar businesses. The process is the same, only the tools are different. While store-front merchants use a physical POS terminal to read the credit card’s information and send a transaction authorization request to the card issuer over a phone line, their web-based counterparts use a shopping cart to collect the customer’s order and payment information, which is then encrypted and sent to the card issuer for authorization through a payment gateway.

To be able to accept credit card payments on your website, you will need the following:

  • An e-commerce website. What makes an e-commerce website different from a non-e-commerce website is its ability to collect customers’ orders and then process their payments in a secure manner. It connects the merchant’s web-based store with a processing bank and, through it, with Visa, MasterCard and the banks that issue their cards, as well as with the other credit card companies. Specifically, your website will need to incorporate the following components:
    • E-Commerce shopping cart. Shopping cart is software that collects and organizes online customers’ list of items for purchase. Once the customer is ready to check out, the shopping cart calculates the order total and presents the customer with a payment information form to complete the transaction. All pages that contain sensitive personal information must be SSL-protected! There is a number of shopping cart providers out there, some of which offer their carts for free. The carts can also be custom-built by website developers.
    • Payment gateway. Payment gateway is a service that connects a shopping cart with the merchant’s payment processor’s system and transmits the transaction information that customers have provided. The processor then sends the information on to the card issuer for approval and the approval response is sent back to the merchant via the payment gateway. It is the e-commerce equivalent of the physical POS terminal used by store-front merchants in face-to-face transactions.
  • E-Commerce high risk merchant account. A Merchant account (like one offered by eMerchantBroker.com) is the service that enables merchants to accept credit and debit cards for payment. It is provided by a processing bank that is a member of Visa and MasterCard, either directly or through a third party. It links all of the above mentioned components into an inter-related system. Once a payment transaction is processed, the processing bank credits the merchant’s designated bank account for the transaction amount, after it subtracts its processing cost, as agreed on in the Merchant Agreement. The processing bank then sends a payment request to the card issuer, who credits the processor’s account, after it subtracts its own costs. The issuer then sends a monthly statement to its cardholder to complete the cycle.

 

Semalt Defines 5 Myths That Damage SEO Reputation

While SEO practices promote defensive self-searching and background searches, you will be surprised some of the top results that come up when you search the term ‘SEO’. In fact, Google automatically autosuggests negative comments next to the word SEO. This leads to the realization that this practice has earned itself a negative reputation out there.

Essentially, SEO facilitates automated search engine bots and spiders to access a web-page, decipher its actual purpose and meaning and eventually index its content for future references by searchers. This process of organizing web pages makes it fast and convenient for search engine users and the search engine itself as it can produce relevant search results for a specific search query.

Artem Abgarian, the leading expert of Semalt Digital Services, explains where SEO has got a bad reputation.

1. Unsolicited Emails

SEO as a new and growing field of practice attracts starters and learners. In the quest for business, these starters target corporates and popular individuals with dozens of unsolicited emails which end up spamming their inbox on a weekly basis. The manner in which most claim to be experts presents them as deceptive and fraudulent individuals hence the bad reputation in the market. In most cases, the emails promise to fix too many problems for the target companies to believe. It also happens that some of these self-proclaimed SEO experts are indeed scammers.

2. Stuffing Keywords

The keyword is the foundation of SEO. Use it well and reap desired results. In the same regard, intentionally or innocently repeating and stuffing keywords to manipulate search query results in hefty penalties and hurts the purpose of adopting SEO. Your keyword density for an article must be just right as in sufficient to attain a favorable ranking and avoid a penalty from search engines.

3. Cloaking and Doorway Pages

This counter productive practice involves the use of HTML codes on content for a certain topic with the intent to manipulate indexing and ranking. Once a user clicks on the link or page, they’re redirected to another unrelated website for the actual content meaning they are just used for channeling traffic on the initial website. The cloaking and doorway pages technique inconveniences both the user and the search engine hence resulting in the bad reputation.

4. Trading Links

We all know the power SEO has in e-commerce. Website owners and SEO practitioners realize the need to harness this power hence they result in practices such as buying links to manipulate rankings on search queries. These links deceptively bypass search engines by generating fake page authority without detection. However, legitimate such engines such as Google are catching up with this practice and imposing hefty fines on culprits.

5. Hidden Content and Links

A clever and deceptive technique used to hide or display different content from what the user clicks. It’s identifiable as a text behind an image or white text on white background. Genuine and reputable SEO practitioners are unlikely to use this technique though still common and denting SEO reputation.

All industries experience and counter inherent challenges touching on ethics. The SEO industry is responding and adopting to unethical practice accordingly.

How to Stay Away from Dangers of Facebook Intrusion

Settings

Privacy settings on Facebook are automatically set to private profile. It means that no one but your friends can see what it says. If you haven’t added someone as your friend, they will not be able to see much about your profile. You would have to go in and physically change those settings so that no one could simply go in and see everything about you.

Photos

It can be a lot of fun to upload a ton of pictures onto your Facebook account. You want to share them with everyone. The problem with this is that you may not want the whole world to see your personal photos. If you don’t want people to know what you look like, you are better off leaving personal photos off the site. You might have your site set to private, but there is someone out there that won’t mind hacking into your account to see what you have there.

What’s on your mind

This is where you can tell others what is going on with you. You can be as open or closed mouth about what you are doing as you want to be. You do not have to post every move you make on Facebook, as no one will really care about most of it. Be picky about what you put there. This is the best way to maintain a sense of privacy on Facebook.

Maintaining a sense of privacy on Facebook is all about how you handle your account. If you handle it carelessly or you simply don’t care, you will not have any privacy at all. If you choose to, there are many ways that you can keep unwanted people from reading or seeing what you don’t want them to read and see. It’s all about personal responsibility.

Firewall Protection for Your Computer

Firewall protection is a dual approach of software regulating and monitoring hardware and communication protocols. It is tasked to inspect network traffic and all “packets” of information within the computer, in its CPU and hard drives. With firewall protection, the possibility of threat is completely ruled out or minimized. This is done by the alarming and isolating the potential threats, depending on whether you it will deny or permit access your computer based on the rules you set.

The main task of the firewall security is to monitor the flow of traffic between varieties of computer networks with varying trust levels. Virtual world has infinite overlapping zones; some are safe while other is dead. On the contrary, internal networks are more likely to integrate a zone offering more trust.

It is highly essential that firewall should be properly configured; otherwise it would be worthless. Standard security practices demand for “default-deny” firewall rule signifying that only network connections are permitted after they are thoroughly monitored. A deep understanding of network applications along with efforts and time of an administrator are required for effective network security.

Firewall protection blocks unauthorized access and security threats, as well as prevents and decrypts random information traveling through different domain line. A vital part of the firewall internet security is the fabrication of network address translation, helping to save the identity behind private addresses. It is also used by proxies helping the flawed information from spreading. It also efficiently monitors the traffic.

Users running the default on their security are not utilizing full potential of their firewall protection. You can deal with the common problems happening frequently associated with the computer by introducing some modification or making use of advanced firewall security tools. Hence it would be truly beneficial if the computer has dynamic firewall protection system.

A firewall intrusion detection systems has several roles to play. It lowers down the action of threats on the system. A properly set up firewall is capable of reporting back to the creator.

To avail of this protection, you need to choose the best firewall security for your system. You can safeguard the system by installing and configuring a detection system before signing in online.

 

How to Protect Your Computer?

Buy and install anti-virus software

This is the one computer security measure everyone can implement easily and quickly. Simply put, the first thing you should do upon buying a new computer is add the anti-virus software. It won’t completely secure the computer, but a computer without anti-virus software is unsafe.

Buy and install anti-spyware software

Spyware is software that is installed on your computer, without your knowledge, that allows outsiders to get a glimpse at your computer activities. Spyware is usually more annoying than damaging-if you’ve been subjected to pop-up ads, you’re probably a victim of spyware-but still, buying and installing the anti-spyware software will cut out that aggravation and allow your computer to run in a smoother fashion.

Password protect your home and/or office wireless router

If you fail to do so, hackers can worm their way on to your wireless and steal valuable personal information from your computers. This has the added benefit of improving the performance of your wireless Internet: Your signal will be stronger without people in nearby homes and offices stealing it.

Shut off your computer when you’re not using it

Many people like leaving their computers on 24/7 so that they can easily resume work after waking up or returning home. But whenever a computer is on, it is vulnerable to attacks from hackers. A computer that is shut off cannot be infiltrated by the bad guys!

Be careful downloading email attachments

This qualifies as an “old-fashioned” computer security recommendation, but it’s still relevant. Someone from work sent you a Word doc? You’re probably OK. A spammer sent you an attachment in a bizarrely worded email? Delete, delete, delete! Also be careful with an email attachment that has been forwarded to you by someone else. There’s always the chance that the attachment picked up some malicious code at some point.

Change up your passwords

A simple Google search will reveal common passwords you should avoid using. Also make sure your passwords aren’t obvious and predictable to those who know you-in other words, don’t make your passwords the names of your children and don’t include the digits of your birthday or anniversary. Try, whenever possible, to have different passwords for every site, and keep a written document of your passwords in a safe spot.

Regularly back up important data

This falls under the heading of “you can never be too safe.” If, despite all your efforts, something should go terribly wrong and a virus or a hacker renders your computer unusable, at least you won’t lose your vital files.

Update all your software, from your Internet browser to essentials such as Word and Adobe Reader

These updates come with valuable patches that address any security issues that have cropped up since the software was released.

When making purchases on the Internet, only buy from “secured” websites

Failing to do so leaves you vulnerable to identity theft. You can find information about a website’s security level at the bottom of the page.

Be vigilant!

The most pivotal part of computer security is asking yourself, every single day, “how to protect my computer?” Daily maintenance of your computer is the best way to keep it safe and operating at peak efficiency!

Online Web Proxy Benefits

The prime motive behind the origination of online proxies was very good as protection on the internet was the need of the hour all around. People use these types of proxies to bypass the restrictions on sites in shape of firewalls and other related restrictions. Few countries have even blocked some sites and the online proxies restore the people’s freedom by bypassing all of the firewalls in the best possible manner.

The web proxies give you a unique type of internet surfing in which your identity remains hidden during your surfing time. Many parents also second the idea of using the proxies as they don’t want to hamper their children’s private internet life. This is really good because the democracy and freedom of rights is always a fine exercise for the people of this planet and web proxies are serving at their best to restore the online surfing freedom of the people in apposite manner.

Proxies are getting immense fame all around the globe and the online surfers are praising their esteem and matchless services. The online proxies are helping people in two main ways. First they serve the online surfers to keep their privacy intact during their browsing time. Secondly they help them to restore access to all those sites which are restricted by website owners by filter settings.

Whenever you browse a site, the IP address of your pc or laptop is recorded and is easily traceable by professionals. Your IP address is actually your home address on the internet platform and it gives you a unique identification on the net. The in depth function of the web proxy is to hide your original IP address by replacing it with an alternative anonymous IP address. Hence this is the perfect aid provided by an online web proxy and nobody can trace your home address anymore. This is how an online web proxy let you safely browse the net without exposing your own computer address to the hackers and scammers floating on the net.

There is nothing you need to install additionally on your computer system to make use of the proxy service on the net. All you need to do is to write the URL in the address bar and that’s all. The second service of online proxies is to restore access to all those sites on the net that are blocked by the institutes and organizations. Proxies are perfectly equipped with the above mentioned two arsenals and they have been providing great matchless service to online clients all over the globe. You can use proxies to experience the difference yourself.

LDAP Proxy

There are certain advantages you could enjoy if you are working with a good proxy firewall combined with LDAP directories which includes AD. An Active Directory is relatively secure as it is placed behind the LDAP proxy as an application can no longer access it directly.

In addition to that benefit, the LDAP proxy firewall also offers prevention on information leakage. It does this by publishing only the data that is being required or needed by the applications. With the LDAP firewall, the AD becomes safe and protected because any ineffective query is blocked, if not changed in real time into much more efficient and effective ones. Therefore, the Proxy Firewall gives complete remedy also in auditing all applications which access Active Directory that logs all activity even the searches and also changes into the SQL Server database.

By using an LDAP proxy firewall, the administrators can benefit the most as well. This is because these administrators are given the capability to profile applications to exactly view the searches and modifications produced by the applications in the directory. The LDAP proxy firewall further provides applications that is included with built in connections into the Active Directory. Another thing that it provides is a failover algorithm in the server layer without having to need every application to code such functionality.

There are plenty of other things which the users like about the firewall proxy in their virtual directory server. For instance, it could decrease the deployment times of the application by supplying immediately real time application specific views from a quantity of information retailers. Aside from that, it can also eliminate any barrier in the deployment of application by virtually managing the Active Directory schema changes plus in easily offering multiple views. When you can choose the best proxy firewall, you will be able to get these positive aspects.

 

Know That Email Letters are Fake

1. For every email you receive, there is a corresponding internet protocol address (IP) that shows the origin of the sender. Using ip2location you can find the host address and details of the sender and know if you have any connection with the sender. Through your mail option, you can locate the view full header which contains these details.

2. The sender introduces his motives at the offset without greetings or a sentence showing you too have had any communications in the past, the body content is solely about selling a product with high discount and a universal resources location “URL” that does not relate to the content of the senders motive, most affiliate marketers makes use of this system because they need to maintain her affiliate link to enable me earn their commission if you purchase.

3. Sometimes you can just see a link and when you follow this link you are show all manners of opportunities to make $1000 within a second without doing anything and all you need is just buy membership to get all the tips and secrets shipped to you.

4. You should not be convinced when you see the sender having a custom email address as this is not a guarantee of its genuineness; lots of email service provider like mail dot come provider this service and lots of people make use of it. Some sender can secure cheap web hosting or purchase dedicated email accounts. Very intelligent they are and will always been, staying ahead with the least cutting edge technology will guarantee your safety. Email filters, Spam filter and In-box protection are some of the tools you can use.

5. Tracking the IP address is not enough proof to agree with me that the email is genuine; you need to further your investigations in a situation where payments are required from you. Virtual private networks can be purchased by the sender gain located satisfaction from you the receiver.

Simple Steps to Prevent Identity Theft Online

Identity theft occurs when an individual gains unauthorized access to your computer, steals confidential information, and uses this information for his personal end. In most cases, identity theft crimes are related to financial issues while in few cases the perpetrator intends to damage the reputation of the victim.

Being aware of this crime is the first step towards preventing yourself from becoming a victim. Hence you need every protection you can get to safeguard yourself from these potential threats online. To ensure protection, here are few simple steps:

1. Never give out your personal information, such as the date of birth or social security number, online.

2. When making financial transactions, always make sure that the website is trustworthy.

3. Never click on suspicious links or e-mails promising hefty prize money.

4. Use good anti-virus programs which have the ability to deal with Trojans which can steal information from your PC.

5. Use passwords which are combination of numbers and alphabets, and never keep your date of birth or your middle name as your password. More importantly, make sure that you change your passwords quite often.

6. Make sure that the computer systems you use to run your business are well secured with necessary software. Hackers are on the lookout for unsecured machines from which they can steal the valuable data.

7. Make sure that your personal information is not accessible to anyone around you. Writing down your ATM PIN or net banking password in a place or document just because you don’t remember it can cost you dearly.

8. Prepare a security policy for your business and enforce it with immediate effect. Make sure that only concerned employees have access to the various parts of the office.

About SSL Certificates

Secure Sockets Layer which is also known as “SSL certificates” is the standard security technology for establishing an encrypted link between a web server and a browser. This digital certificate is used with the most popular security protocol on the Internet. Without this encryption, packets of data travel networks in full view. Anyone can see the data and manipulate it to imitate other users.

Today maximum e – commerce sites are using this digital certificates to keep secure their customers valuable information. That’s why when we make a purchase on the Web and notice the closed lock icon at the bottom of our browser or the HTTPS:// prefix in the URL, it means now all data passed between the web server and browsers remain private and integral.

Today gaining the trust of online customers is vital for the success of any e-commerce based business. Now any web server company can enable “SSL Certificates” in their web server and secure their data by using four simple steps.
These steps are:
1) Obtain SSL Certificate(s),
2) Produce a Certificate Signing Request,
3) Register for a SSL server certificate,
4) Establish the SSL server certificates.

Some time many companies find problem to manage their multiple sub domains security. For them there is another certificate is present which manage secure multiple websites with a single certificate. We call this wildcard certificate. This certificate is a cost effective and well-organized way of securing multiple sub domains without the need to manage multiple certificates. You may get ssl certificates, digital certificates, and verisign certificates from places like www.ssl.com , and other sites on the net.

When VeriSign issues an SSL Certificate it acts as a Certification Authority (CA). It digitally signs each certificates. Each browser contains a list of Certification Authorities to be trusted. When the SSL handshake occurs, the browser verifies that the server certificate was issued by a trusted CA.